Metrecal

The way that femininity is being presented in this advertisement is that you have to be thin to be feminine. This advertisement, called Metrecal, is about a weight loss drink and how it is “the most convenient way to lose weight safely”. Metrecal also shows that it can be social to lose weight as the drink “fits into your way of life.” This quote also shows that by losing weight your social life will soar and so you will have less time to eat. The images that are shown are of the drink being opened and poured into a chilled wine glass. The hand holding the glass is also perfectly manicured with pink nails. This could be representing how women should always look good. This article comes from a woman’s magazine and so this is pointing out that only women are overweight and not men. This article shows to women everywhere that to be social you have to be thin.