The message I hope to get across through this advert is that bullying is wrong and nothing is being done about it. As part of my ad said, “out of 1490 kids surveyed 80% said they’d bullied another person” that’s around1192 of them have been bullies. This amount is very large, too large and sadly most parents and teachers don’t do/know anything about it.
To make my advert I chose a picture of a kid getting bullied and then I added some information about bulling in yellow to catch people’s attention. I then added a red ACT NOW! To emphasize its meaning.
I think this advertisement will do its job well because the emotions the child is showing is distress hurt and upset which make people want to act when they see. As I have added the statistic near the top in yellow, this (I believe) will also make teachers and parents to act because they realize how bad bullying is in some schools when they just don’t see it. I added the red ACT NOW! For emphasize and also for people who were still deciding if they should help or just stand back.
My target audience is parents, teachers and all other adults as this advert will play on their emotions and any adult with even a little bit of empathy will want to help.
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